Spaces and services, for people and planet.
I’m Abbie, a Strategic and Experience Design leader and applied research specialist based in Sydney, Australia— the land of the Gadigal people of the Eora nation.
I’ve been shaping how humans interact with spaces and services for more than 20 years. I think in systems, from the big ideas to the details, and I am happiest collaborating with multi-disciplinary teams on smart, meaningful solutions.
Expertise & focus
Understanding people
It starts with people. I uncover what moves them, what they need, and what's shifting in the world around them, gathering insight for positive action.
Qualitative research and analysis
Field and contextual research
Data analysis and benchmarking
Trends and forecasting
Behaviour change
Audience and mindset mapping
Narrative and storytelling
Shaping strategic direction
I work across design operations, strategic and service design, coaching, and facilitation. I simplify complexity, bridge organisational gaps, and increase confidence toward new opportunities.
Project definition and planning
Workshop design and facilitation
Journey and ecosystem mapping
Service strategy and design
Value proposition design
Risk assessment
Go-to-market strategy
Business case
Bringing ideas into reality
From quick sketches to polished prototypes, I test ideas early and often. Staying close to what people really need, we turn strategy into something real and progress to keep learning.
Desirability, viability and feasibility testing
Experience flows and features
Content and information structure
Prototyping, from early to refined
Concept and usability testing
Prioritisation and implementation planning
Impact assessment